Our creative strategy, direction, and visual identity work for the launch of Casa Lumbre’s new Orange Liqueur — Alma Finca, began with a journey to Mexico’s citrus heartland, the Yucatán Peninsula.This firsthand experience allowed us to deeply connect with the heritage, production process, and cultural essence that define Alma Finca from the ground up.

By embracing the region’s vibrant traditions, we crafted an identity that authentically reflects the liqueur's roots, blending the spirit of the Yucatán with the rich story behind Casa Lumbre's craftsmanship.